Billing

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New members that join mid or late summer can choose to set up a Recurring profile. The reason why is simple…

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A family that moves into town in July still has plenty of time to enjoy the pool, but they tend to avoid joining a club until the next season. They think that if they wait, they can get a full summer’s worth for their money. By offering an Automatic Recurring membership that gives them exactly 1 year’s time (for example, July 20 to July 20 the following year), most new families will take it! 

This is a new concept for many board members because they only think in terms of memberships starting / expiring at a specific date for every member. This actually short-changes any new member that doesn’t join during the narrow application window.  

Bottom-line, you want new members as soon as possible. Money today is always better than money in 9 months. By not offering a Recurring membership, you potentially lose that member to a nearby club that does, or the family starts a monthly membership at a fitness center with a pool and loses interest in a neighborhood pool altogether. Or, by the next pool season, the family has met new friends that convince them to join a different club.

Ideally, every member should set up a Recurring payment profile. The club’s money comes in as expected, throughout the year, without ever hammering a member to pay. 

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Georgetown Recreation Club was our first pool to fully use the Pool Dues system. Every new member that joined after the traditional start of summer in 2018 set up a Recurring payment profile. In total, 9 memberships started mid-summer, one as late as September 4.  Including the initiation fees, this amounted to over $7,850 extra income in 2018!

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